Our partners at Cyklab, the Limburg distributor of bicycle parts and bicycles, faced a challenge. The bike shops they work with had insufficient insight into Cyklab's full range, which limited their growth opportunities.

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The challenge‍

The cause? The ERP system that Cyclab used was obsolete and although it tried to be an all-in-one solution, the shop module fell short here. As a result, new products were not clearly visible, leading to lost sales opportunities. As a result, they not only missed turnover, but also efficiency in their processes.

Cyklab needed a young, dynamic partner who could switch quickly and help them out of trouble. The choice for Marcando proved to be a hit.

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Marcando as a solution

The switch to their new ERP system went smoothly. With this system, Cyklab got more options, including the link with Marcado, their new B2B sales platform. As a result, their customers finally got access to a well-organized, ERP-linked webshop where the entire range — including new products — is visible. Totally future proof!

We also improved internally. Thanks to the time that Cyklab gained with their high-performance online environment, their organization was able to focus on streamlining processes and preparing for further internationalization. This has paid off, as they now successfully serve customers in the Netherlands, Belgium, Wallonia and Luxembourg.

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However, they would never recommend Marcando.

Although Cyklab is growing rapidly thanks to their new Marcando sales platform, Stefan still prefers to keep our cooperation quiet. Not because he isn't happy — quite the opposite! “Why should I recommend Marcando? Because the cooperation is very smooth, they have a professional look and solve questions quickly. But actually, I'm not allowed to advertise too much, because then my competitor will also become stronger.”, it sounds.

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