Hebea Professional has been supplying a wide range of products for beauticians and skin therapists since 1927, but got stuck in an outdated and cumbersome ordering process. So they called for Marcando's help!

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The challenge

The outdated ordering process of Hebea meant that customers had no access to inventory information and were completely dependent on account managers to place orders manually. This resulted in a huge amount of work for the Hebea team. In addition, the webshop was separate from their ERP system, which often required duplication of administrative work — frustrating for both the team and customers. This way of working not only inhibited the growth of the family business, but also caused unnecessary stress and inefficiency.

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From manual processes to automation

To solve this problem for good, we have created a complete integrated webshop set up that seamlessly matches their Wolters Kluwer Adsolution ERP system. Customers get direct access to the entire product range and can easily place their orders at any time, hassle-free.

Thanks to the automation of routine orders, account managers get their time back to focus on customer relationships and growth. The built-in dashboard provides strategic insight into order behavior and product trends, so Hebea can now respond much better to the needs of their customers.

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More efficiency and customer satisfaction

Hebea Professional now has an efficient ordering process that allows customers to place orders effortlessly and without delay. Real-time inventory information and personalized pricing significantly improve the customer experience. In addition, the ability to set up promotions and discounts offers considerable commercial added value.

This allows Hebea not only to serve existing customers better, but also to attract new ones. The result? Increased efficiency, higher customer satisfaction and a strong focus on growth!

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