To respond to growing customer demand and optimize their internal processes, Bellimmo chose to fully integrate Microsoft Business Central as their ERP system. This integration offers the company the opportunity to process orders more efficiently and improve inventory management. Thanks to the switch to this digital system, as many as 95% of customers can now easily place orders via the webshop. This has significantly increased both customer satisfaction and operational efficiency.

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Since 1987, it has been supplying Bellimmo deep-fried snacks at restaurants of all sizes. Led by business owners Alejandro and Lynn, the company has always focused on customer satisfaction and efficiency, and is proactively responding to changes in the market. The range is continuously optimized to meet the needs of their customers. Digitization was therefore a logical step to evolve with the clientele. In the hospitality sector, the shift from manual orders to digital processes is becoming increasingly visible, and Bellimmo has embraced this process by linking their entire business to Microsoft Business Central.

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Bellimmo's challenge

Search for efficiency

Bellimmo was previously confronted with inefficient and error-prone ordering methods via telephone, WhatsApp and even handwritten notes, among others. These time-consuming processes stood in the way of the company's growth ambitions. To relieve administrative pressure and streamline processes, Bellimmo looked for a forward-looking solution that integrates perfectly with Microsoft Business Central.

The connection with Business Central was essential for Bellimmo, because the system automatically manages critical components such as item management, price management, customer management and order management. Thanks to the full integration, data such as inventory and price information can be updated in real time, and orders are processed directly from the webshop into the ERP system. This results in a significant reduction in administrative tasks and a more efficient processing of orders.

ERP integration

After a thorough analysis of Bellimo's business structure, the need for an ERP link became clear. The ERP forms the basis for the company's processes, and if Bellimmo wanted to digitize, such a link was the first priority.

The ERP connection was a logical step for Bellimmo because of article management, price and discount management, customer and account management and order management. A link would ensure that:

1. The start-up of the ordering platform could be completed in a time-efficient way, because all data from the ERP is taken over and only minor adjustments have to be made to the online store or catalog afterwards
2. The platform should only be maintained minimally, as all changes made to the ERP based on price, article and customer updates are immediately incorporated into the platform.
3. Manual order input work would also be reduced enormously, because all orders registered via the order platform flow directly through to the ERP system.

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Our solution: from manual to digital

Marcando provided Bellimmo with a plug-and-play ordering platform that met the predetermined conditions. Given the strategic and commercial importance of the platform, the platform became one of the larger pillars of the broader digitization strategy.

The webshop with Microsoft Business Central connection is available as a standard SaaS solution at Marcando. The therefore much lower monthly licensing costs were therefore very budgetable for Bellimmo.

The result

95% of Bellimmo's customers now order via the web portal. This is because the gold mine of data contained in the ERP provides each customer with a personal ordering experience. The direct stock synchronisation in the online store also keeps customers informed about availability and stocks at all times. Customers can now also order 24/7, offering an extra layer of flexibility. They are therefore all very satisfied with the smooth user experience and the increased efficiency as a result.

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“Marcando provided us with a lean organization that can work efficiently”

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The evolution from offline to online sales has also been a strategically good move for Bellimmo himself: business manager Lynn says that without the platform, they would have to use up to 2 additional FTEs for the administration and processing associated with sales. And thanks to the self-service platform where customers can enter their own orders, the margin of error has also fallen enormously, leading to a decrease in preventable losses.

Conclusion

Bellimmo was able to come to Marcando to implement an efficient, streamlined ordering platform, tailored to the needs of the digitizing growth company. Marcando was also the right solution for Bellimmo from a budgetary point of view. The SaaS model with a monthly license for the linked webshop fit perfectly within the price conditions of a typical SME, and the increased efficiency also made significant savings in labor costs. With Marcando, Bellimmo took the right step in every area to grow forward-looking, with satisfied, informed and digitized customers.

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